Initially producers shaped the markets as per their will. With a paradigm shift in the working of markets and a huge increase in the competition, now consumers decide what ought to be produced. Due to availability of so many alternatives and substitutes in FMCGs, Businesses have to fight for each and every customer they get. The key here is in-depth market research, innovation and pricing strategies.

The Indian FMCG and Retail sector has pretty much recovered from 2008 slump and players are now focusing on greater growth through scale. Being one of the growth hubs of the world, Large FMCG chains are trying to get into Indian market.

The industry is also facing lot of changes` on the regulatory side which includes direct tax, indirect tax, FDI norms, etc. This is a very positive phase for the sector and at Wizkid we are all geared up to offer large scale advisory and research services to new entrants and large existing players.

We are keeping a close look on the shaping of market and consumer aspirations. We have already worked with some major FMCGs who considered J&K as a high growth centre and wanted to set up their operations here
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